these writings on feminine softening in business are for women who are depleted from following the over-masculinised, aggressive and competitive ways of growing their business. they’re now desiring to create a deeply nourishing business by reclaiming their feminine sovereignty where their heart, emotions, gentleness and cyclic rhythms – all have a place.
not every woman out there feels the inner call to go into business. and this is completely okay. a woman can still have a fulfilling career while doing a 9-5 job. she can still have a full life outside her workplace that’s protected by her boundaries around time and availability.
there’s so much beauty in embodying this gift of receptivity because deep within, every woman knows that this is one of the most essential aspects of her femininity that she was never really taught to stay connected with.
birthing a feminine business is the process of illuminating, nurturing and sharing our gifts with the world in a way that honors and nourishes us first- our body, soul, and deepest desires for success. it involves defying the traditionally masculine ways of business by